Utah Search Engine Optimization
Search engines are a wild beast, to put it lightly, and it takes a full time marketing strategy to keep up with the competition. Every year, Google alone makes over 500 changes to their secret algorithm sauce to “improve” their search engine for users.
Bing is quickly becoming a viable option to give Google some search engine competition. They both have their own way of ranking websites, which is why there are so many SEO companies out there. They all claim to be the best at what they do and provide great services.
Let’s be honest. SEO is in it’s infancy and it’s basically black magic at this point. Those that rank in the top 10 can’t tell you exactly how they got there, they just did. Then there are the SEO companies that time and time again, get their clients the number one rankings. We are one of those companies.
Keyword Research
Keyword research is the most important aspect of a search engine optimization campaign. For us to create a successful campaign we will first determine which keywords to optimize your website for. We will create a detailed report on keywords we plan to target and will take your input on which keywords you think are best related to your business.
- Keyword Discovery
- Competition Analysis
- Traffic Estimations
- Relevance Weighting
- 200 Initial Keywords
- Monthly Reporting
This is an on going process and you will get a new keyword report every month detailing possible new keywords, best performing keywords, and negative keywords. We have many tools to create a targeted plan in order to save you time and money. We can’t promise instant results, but once your campaign goes live, we can guarantee you will have the best chance to succeed. Determining the right keywords will take time as we need to test and re-test each keyword to see how they perform. We don’t waste time with negative keywords.
Link Building
There are many ways to build links from simple blog commenting to more advanced techniques such as link bait. However, it’s important to understand the costs of getting your desired rankings. We will analyze the competition so you can determine if you have the budget to target those super juicy keywords, or if we should start slow and work our way up.
- Social Content Promotion
- Social Media Contests
- News Worthy Content
- In-Content Link Partners
- Blog Commenting/Promotion
- Guest Blogging/Video Promotion
We tailor our link building campaigns to give you the best chance to succeed in your market. So keep in mind, link building is not cheap and depending on your competition, it can be quite expensive. Natural links don’t come naturally anymore. You have to do some sort of promotion of your content and you have to create content worthy of linking to. This takes resources from both content writers and link promotion. All of our link building campaigns are personally designed, so we can’t give you prices until we know your ranking aspirations.
Website Optimization
Once you have your keywords and link building campaign ready to go, we will start the website optimization process. This includes site architecture and design to improve both the technical aspects as well as the visual aspects. On-site optimization is, simply put, game changing. You can’t rank if search engines can’t crawl your site with the bots and we make sure your site is crawlable.
- Search Engine Friendly Coding
- XML Sitemaps
- Previous Content Optimization
- New SEO Friendly Content
- Header Tags
- Internal Link Building
If you already have a website it may be difficult to get things done. In some cases it may be best to start over with a new website and build it from the ground up. We have worked with many web developers and sometimes they just don’t want to do the things we need done for your campaign to be successful. Other times, they are very poor with responding to our requests and it can hinder your progress. If your website doesn’t stack up, we can design a new one based on your SEO campaign.
Analyze
The most important aspect of SEO for Utah companies is to analyze their current standing with search engines, their competition, and their business goals. SEO is not about link building anymore, it’s about analyzing the competition and mimicking their successful tactics, while leaving out their not so good tactics. We take the top ten results in all three search engines and rigorously analyze their on-page SEO, off-page SEO, and their brand integration. We take this data and create a success map + time frame to get the desired results.
Analyze: Examine methodically and in detail the constitution or structure of information, typically for purposes of explanation and interpretation.
- Websters
Research
Search Engine Optimization research is an ongoing process. Our team is required on a daily basis to read industry leading blogs and participate in the most respected SEO forums on the web. We take an hour each day and research new trends and techniques to improve our overall understanding of the SEO work-space, and collaborate with other well known SEO’s to compare tactics for a better understanding of the overall internet marketing industry. Our research translates into results for our clients.
Research: The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
- Websters
Test
We have private networks we have setup for the purpose of testing. Before we implement tactics we test them on sites similar to our clients websites. A professional SEO will test every avenue whether it’s considered blackhat or whitehat to get actionable insights. Guess work is useless and will utimately fail. Our testing practices set us apart from other Utah search engine optimization companies. You would be disgusted if you new the amount of SEO companies who blindly follow the crowds.
Test: Take measures to check the quality, performance, or reliability of (something), esp. before putting it into widespread use or practice.
- Websters
Target
Every successful business has goals both short and long term. Internet marketing is based on targeting a specific set of results and attacking the marketplace from every possible avenue. To hit a target you must first aim. We put your search engine optimization campaign in an easy to understand package so you can aim us at your business’ target. Once we have a market in our cross-hairs, we just have to pull the trigger.
Target: A person, object, or place selected as the aim of an attack.
- Websters
Quality Content
The three main search engines use crazy math skills to find highly reputable and superb content to rank at the top of their search engines in a process called Latent Semantic Indexing (LSI). In addition to keywords, search engines use LSI to determine a documents overall quality and usefulness to a searchers query. We build content from the ground up and make your on-page SEO stand out from your competition.
Quality Content:: Web content that is user friendly as well as search engine friendly is considered quality content.
- Websters
Implement
Once we understand the full aspect of your business goals, we implement a strategic plan to obtain results. We have perfected our method over many years of data analysis and testing to bring our clients fast results. Once the campaign is implemented we will maintain monthly reports and goal monitoring to give you the data necessary to make decisions based on actionable insights. We never stop testing to increase leads and conversions.
Implement: Put (a decision, plan, agreement, etc.) into effect: “implement the plan”.
- Websters