Utah Cost Per Click (CPC & PPC) Management
Cost Per Click Advertising also known as Pay Per Click marketing as well as CPC and PPC is a simple way to see instant results in your online advertising campaign. Many of our clients combine our search engine optimization services with a CPC campaign to speed up results. SEO can take months to see results, while CPC can be effective within just hours of going live.
So why not just use CPC advertising instead of organic SEO? Because CPC costs money. For every click your ad receives you are charged a small amount. If you’re targeted vertical is competitive, you could see click rates up to $30. Most campaigns we manage have an average CPC of $1 to $3. This may seem cheap, but you would be amazed at how fast your account can get into the 1000′s of dollars if you keep your budget wide open. Here is a short video that explains how Google Adwords works:
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.
- Seth Godin
That looks really easy right? It is. Anyone can easily setup an Adwords account on Google in just a few minutes. The reason you pay for someone like us to do this for you is the experience, account monitoring, and conversion metrics. In order to maximize clicks while keeping your costs down you have to maintain a rigorous testing program.
Cost per click will fluctuate on a daily basis, impressions will go up and down, and the times of day people click that buy are extremely important to track. Not to mention targeting the right customers. You don’t want someone in Philadelphia clicking on your painting ad when you live in Northern, Utah.
We do this for you. Even though you can setup your own account and start using pay per click to send traffic to your site, it would take you months to figure out how to maximize conversions and by that time you would have spent way more money then you would ever pay us. So what type of CPC services do we provide?
Keyword Research
Keyword research is the most important aspect of any online marketing campaign from SEO to PPC to Social Media, it defines your strategy and overall chance of success. We take keyword research very seriously and will provide you with detailed reports on potential keywords you can target for the best return on investment.
- Identify Top Keywords
- Create Closely Related Keyword Groups
- Convert Keyword Groups Into Ad Groups
- Determine Negative Keywords
- Target Seasonal Fluctuations
- Dissect Competition Keyword Campaigns
- Daily Keyword Monitoring
- On Going Conversion Monitoring
- And More
In order to be successful at keyword research, you need tools. Anyone can use the free Google Adwords keyword tool, but I can guarantee you will be leaving the best converting keywords on the table. We use industry leading keyword research tools to both find and organize our clients campaigns into a conversion machine. Our process is meticulous to ensure we have the correct keywords in place at the right time in front of the best converting audience. Money is hard to come by and we don’t waste a penny!
Conversion Optimization
Once your campaign is live we never stop testing keywords and optimizing conversion rates. In order to increase conversions it’s important to maintain a strict testing regimen and listen to the data. There are many ways to test for conversion, but we have come up with an industry leading standard with top notch methods.
- Establish Trust
- Perfect Landing Pages
- Conversion Tracking
- Bid Management
- Ad Test Testing
- A/B Split Testing
- After The Click Follow Up
- Daily Monitoring
- And More
As you can see the most important aspect of conversion optimization in online marketing is trust. People will not sign up on websites they do not trust. To display trust you have to have a perfect landing page with the right graphics and trust signals to convert an online surfer into a paying client. We test multiple items to increase trust from text copy to badges as well as personal photos and videos. We can test each page simultaneously through split testing programs for the best conversion rates.
Detailed Reporting
You can’t run a successful business without knowing where every dollar is spent and how it affected your bottom line. We use the same reporting for our clients that we have used ourselves. With more than 5 years in the SEO business, we use the best tools to give great reports for actionable insights. Here are some key features:
- Consolidated Ad Campaigns
- Click Monitoring
- Conversion Monitoring
- Bid Monitoring
- Clicks By Publisher
- Conversions By Publisher
- Yearly, Monthly, Daily Click Through Rate
- Cost Per Conversion
- And More
We use industry leading reporting to increase your revenue and decrease our time spent on putting together reports so we have more time to increase your campaign’s performance. The data displayed in our reports will make you excited about data even though you probably aren’t as geeky as we are. Besides results for our clients, our reporting is our best feature over other companies. We take you through every process and step we implement so you have a full understanding of every action we take.
Pay Per Click Marketing Isn’t For Everyone
Paying for clicks is not recommended if you have a low price scale. What I mean is, if you’re an online retailer and you’re offering books for sale, it may not be wise to pay for ads in order to drive traffic to your website. The cost to conversion ratios just wouldn’t make sense. By the time you actually sold a book after ad spend, time spent, and shipping costs you would probably be over budget.
We recommend pay per click for large price scale companies. For example; if just one customer generates a large profit per transaction, pay per click may be a great business model for you. An example would be a real estate agent who makes thousands of dollars on just one conversion, or a lawyer who can also make thousands on one client and see repeat visits.
For other business models such as a local painter or an eCommerce business, pay per click won’t bring enough profits unless you can advertise on a massive scale. Profit margins for these types of businesses are usually very slim as it is, so I would recommend you think more about an organic search engine campaign instead. We are here to provide you with the details you need to make an educated decision on the best method to grow your business.