On Page Search Engine Optimization Tips
Search Engine Optimization is the process of optimizing a website or page for increased search engine visibility. Increasing visibility means increased traffic, and hopefully, increased conversions — whether that be sales or opt-ins. The first step to optimizing a website is the on-page aspects. There are many facets to on-page optimization, and they are all crucial to obtain the desired rankings you seek. Here are a few tips to get you started:
How To Use On Page SEO To Increase Search Engine Rankings
As an example, let’s take a look at one of the most powerful websites on the web; Wikipedia.
Title Tag: A page title is the first aspect of a page search engines crawl, so it’s crucial to get it right. A properly optimized title tag will allow your page to shine amongst those who are unaware, and the affect is increased visibility for your business. This page title is “Search Engine Optimizaton” and if you search this phrase in Google, Wikipedia shows up #1 for that exact phrase.
URL/Permalink: The ULR of a page can be a game changer to your on page SEO. You can add your keyword to increase density or keep it short and simple to please the eye. There are numerous ways to setup your URL’s. One thing I would recommend is to shy away from dynamically created URL’s and try to keep them as short as possible. A short URL is not only easier to remember, but they are also shared more.
Heading Tags: Heading tags are those large titles you see on most pages. They grab a readers attention giving them instant and scannalbe information. If your heading tags are well optimized, they can draw the readers to your most important content. These include the <h1> <h2> <h3> tags etc. These tags use to have a nice affect on rankings, but the significance for rankings has dropped quite dramatically since their implementation, yet they are still considered a key piece to the overall on page puzzle.
Optimized Quality Content: Search engines rely on content to give their searchers what they need. Without content, there wouldn’t be anything for a search engine to crawl. Thus, content is the king of on page optimization. A well written article with the right amount of keywords can rocket your previous page from nowhere to hero in just a few days. Great content will always trump any other SEO factor, so if you have to skimp on the previous factors, never skimp on quality content.
Anchor Text & Internal Links: Internal links are very important to a pages usefulness for your visitors. Every time someone lands on your page, you have a chance to give them something they will enjoy. If they like the page you showed them, they may dig deeper into your site. Internal links make it easier for your visitors to find more pages increasing your page views. If you use the correct anchor text in your internal link structure, you also get search engine benefit. Anchor text links are a great way to signal a pages purpose to search engine bots.
ALT Tags: Alt text is an images anchor text. This anchor text signals to search engines the pictures purpose and a well optimized picture can bring visitors via image search. Eye catching media such as photos and video are crucial to keeping your visitors interested in your content. A page without photos is a boring page indeed.
To increase your websites search engine visiblity, on page SEO is the first step. Before you market offline or off page, make sure your website is up to the task.