Today’s real estate agents have to rely on many marketing avenues to effectively conduct business. Ever since the advent of the internet and its uses as a marketing tool, realtors have had to manage websites, blogs, emails, apps, widgets, social media, mobile devices and more, in addition to traditional off-line marketing.
As a real estate agent, you know how hard you have to work to get and maintain an online presence. Leads are coming from all sorts of directions, and keeping up with all of them can at times become overwhelming; not that a nice flow of leads can ever be considered a problem, but they have to be properly managed; otherwise, all of your efforts and hard work is rendered moot.
What CRM Do You Use?
CRM, Client Relationship Management, software is a tremendously efficient tool to handle all of that. It allows you to keep track of clients, scheduled meetings, expenses and revenue, your listings, your web leads, generate reports, and much more. The software will allow you to emerge from being buried in tedious and less productive admin work, and focus on the all-important marketing and sales aspects of the business – a much more productive use of your time.
I know that right about now many are thinking: “Gosh another darn new thing to learn!” Does this keeping up with the technological advances thing ever ends? The answer to that is no; however, CRM software actually helps minimize the rigors of all the things you have to cope with. In other words, it automates and streamlines the process of your day-to-day interaction with prospects.
Agents With Systems Close More Transactions Than Those Without
I came across an article on Yahoo! that featured a survey done by ActiveRain which showed some statistics that you might find encouraging. 1,758 real estate professionals were polled, 22% of them were rich realtors (making over 100k a year) and 21% were struggling (earning less that 35k a year).
ActiveRain found that the rich realtors spend 6 times more in technology than their struggling colleagues, and that the use of CRM or lead management systems was an instrumental part of their success; in fact, the use of the systems was the biggest contributor to the success of the affluent real estate agents. The survey found that the number of well-to-do realtors who use CRM or lead management systems was almost double that of the struggling agents.
You don’t need to be a tech genius to operate the software. It is generally pretty straightforward and can be used right off the bat. When selecting a CRM software for your real estate needs, you must ensure that it offers essential features such as mobile access, an automated task manager, customizable contact data fields, a real estate specific contact manager, direct mail and email management, and social media interfaces.
A Good CRM Is Crucial In My Business!
Today, CRM software is essential to the realtor’s day-to-day activities. While the perpetual wave of technological gadgets may seem overwhelming at times, real estate agents, much like professionals in every industry, simply have to keep up or be left in the competition dust – it’s just the nature of conducting business in the 21st century.
Article provided by Mitch Ribak a Merritt Island FL real estate agent. Mitch has developed his own CRM software in order to help his Palm Bay real estate agents close more sales. With his systems, his agents are able to sell many Titusville Homes in Florida as well as other areas in the Sunshine State. If you want to learn about Mitch’s systems, you can contact him by visiting those links to his websites.