Anchor text. What is it? Simple. When you link to a site, the text used in the link is the anchor text. Here is a link to my website. The anchor text of that link is “my website”. Get it? Great. So why does it matter? Well, anchor text is used by search engines to …
Read more »
If you’re like me, you like to check your rankings in Google about 35 times a day to see if anything changed. Did I move to #1 yet? Am I still on the 2nd page?? Google why don’t you like me?! But then, all the sudden, I see my keyword pop up at the top! …
Read more »
I wanted to discuss something that many people don’t understand/know about when it comes to SEO. If you know anything about Google, Bing, Yahoo; you know that in order to rank highly for your desired keywords, you have to optimize your site using on-page (content/keywords/meta tags/titles/internal links etc.) as well as off-page (Link building/social media/citations/mentions/brand …
Read more »